Summer festivals are just getting under way with the biggest ones happening in only a few weeks time. Besides loud music, too much booze, a cheeky puff a whatever’s passed your way and the anticipation of snogging a least one musician, festival fashion has got to be quite carefully selected. You’ve got to look cool, stand out from the crowd, and be at least somewhat sensible given the likeliness of erratic weather patterns, penchants for spilling drinks and precarity of the port-a-loo situation.
It may seem like too much to weigh in the ethics of your festival fashion but here are suggestions from Launderette that will ensure you’ve made your fashion mark on the festival scene – here come the “street” style bloggers now!
DAY 1 – GET YOUR STRIPE ON
The ASOS Africa collection is produced in collaboration with SOKO and several small communities in Africa, enabling underprivileged communities to establish sustainable business through their local craftsmanship.
This season sees the ASOS Africa collection look to traditional East African fabrics, including Kitenge and Kanga prints and hand-woven Kikoy, reworking them with a modern sporty aesthetic in a punchy acid colour palette.
This striped dress / parka combo emanates coolness with close to zero effort. Easy-to-wear, flattering on nearly any size or shape. The stripes on stripes is bold but the soft colours make it more approachable.
BAGGU make high quality, durable and reusable bags. This backpack is made from 100% recycled 16 oz cotton duck. It comes in myriad colours and patterns, but this cobalt blue one is both eye-catching and easily conceals spilled drinks and dirty counters. It’s also lightweight and has got several ways to secure your personal belongings. A practical person’s dream!
Melissa shoes are always a good selection for a festival as they are waterproof and virtually indestructible. These hot yellow platform wedges with the tassel and patterned sole will give you just the height boost needed to see your fave band from anywhere in the crowd.
Melissa shoes are made from Melflex plastic, a patented, hypo-allergenic, recyclable, and extremely flexible PVC. The shoes are totally cruelty free and devoid of animal products, so vegans can be rest-assured. The Brazilian-based company recycles 99.9% of factory water and even recycles overstock styles into next season’s collection.
DAY 2 – FLOWER CHILD
ASOS Crochet Village collection supports women in the Bangladeshi village of Chonpara, enabling underprivileged communities to establish sustainable business through their local artisan craftsmanship.
This dress has the perfect festival vibe – California bohemian flower child. Sexy and demure yet comfortable, a notoriously difficult combination to execute. And the price!
As featured in the likes of Grazia and Vogue, the FAIR + true African inspired short jacket with puffed sleeves is an easy and completely on-trend piece to throw on when the nightly festival breeze rolls in.
FAIR+true is produced in the UK, Kenya, Malawi and Vietnam using Fair Trade standards as minimum and with special efforts made to support local communities.
Fashioning Change is an innovative retail tech startup that has built a platform which helps shoppers easily make purchases from socially responsible brands without changing existing shopping behaviour. Similar to a Netflix-style recommendation, Fashioning Change takes information based on the big, well-known brands you love and introduces you to the “do-gooder” or “green” alternative. It lets shoppers select name brands, or filter based on certain products, at which point the recommendation engine serves eco-friendly and ethical alternatives, based on price point and style. Genius!
Available on Fashioning Change, Replay Vintage sunglasses from Hollywood, California specialises in sunglasses from the 1970’s, and these pair are simply sublime. Tortoise shell means they’ll work well with any outfit.
Raven + Lily is a socially responsible brand dedicated to empowering women through design partnerships and sustainable economic opportunities. This piece was produced using recycled materials and made in Ethiopia by women living with HIV.
This gorgeous piece has a rather long chain and the pendant itself is quite sizeable – definitely a jewel to get you noticed.
Founders of vegan and ethical footwear brand, Cri de Coeur, Gina Ferraraccio and Julie Dicterow both joined the fashion industry after attending Parsons New School of Design in New York in the hopes of making a difference in the world for both the style-conscious and the animals.
No compromise on style here! Rock chicks, eat your badass heart out.
DAY 3 – Ziggy meets Iggy
She Died of Beauty, brainchild of longstanding friends supermodel
Erin O’Connor & stylist Kate Halfpenny, has a close working relationship with SEWA, a women’s charitable organisation based in India. Each product is lovingly created with a sense of purpose using ethically and organically sourced materials: “ after all there’s no reason why style and conscience can’t co-exist!” say Erin & Kate. This tank top says it all really.
Evgenia Tabakova and Pedro Noronha-Feio are the innovative Russian-Portuguese design duo behind White Tent, founded in 2007. Through their exploration of exciting design concepts, such as laser cutting, and their pursuit of sustainable practices, this is one up and coming label to watch.
These silver metallic lurex shorts are totally Iggy Azalea meets Ziggy Stardust. So much fun!
Gucci has just announced the launch of Sustainable Soles, a special edition of eco-friendly women’s and men’s shoes designed by Creative Director Frida Giannini and part of the Prefall 2012 Collection. The mission is to interpret in a responsible way the modern consumer’s desire for sustainable fashion products, all the while maintaining the balance between the timeless values of style and utmost quality with an ever-growing green vision.
The California Green sneakers – in a low or high top version – combine bio-rubber soles with the upper part in genuine vegetable tanned black calfskin, biologically certified strings and rhodium-plated metal details. Additionally, the green Gucci logo has been designed on a recycled polyester label.
This quirky but incredibly on-trend black leather baseball style cap from Finland’s Costo is made from recycled leather and lining fabric is viscose – for the less adventurous, the blue fuzzy bobble is detachable.
Stay tuned for more summer fun from Launderette!