A friend recently clued me into an ethical fashion designer from Brooklyn that’s working on her second collection – Auralís Herrero Lugo. She’s just launched a project to raise money for the launch of her SS11 collection at The Green Shows, part of New York Fashion Week. Auralís is raising funds with a new website called Kickstarter, which is a creative way to help start-up projects for artists, writers, designers, illustrators and creators of all types.
Through her upcoming SS11 collection, debuting at The Green Shows – NY Fashion Week in just over two weeks time, Auralís hopes to bring together the sustainable fashion design industries in Puerto Rico and New York.
“I want to rescue old artisanal and eco-conscious Puerto Rican crafts from extinction. I will employ and collaborate with local Puerto Rican artists to reinterpret and modernize some of the island’s cultural troves. I also want to showcase some of the sustainable and ethical fashion design initiatives already happening in the island, such as Concalma–a line of sustainably and ethically manufactured bags and purses. The collection will also include exclusive custom fabric prints from local NYC textile designers. The fabrics will be block printed at my Brooklyn studio, using vegetable natural non-toxic inks.”
Auralís studied fashion at Philadelphia’s Moore College of Art and Design in 2005. She then moved to New York City where she has worked for Susana Monaco. In 2009, she left behind designing those mediocre dresses and opted to start her own label with an eco-conscious twist. And thankfully she did because her own designs are far more interesting!
The inspiration comes from her Caribbean childhood memories and breezy summer nights in the tropics, which you can instantly detect by how her garments are draped. She mainly uses hemp, bamboo and organic cotton which tend to be much less detrimental to the earth. Auralís also employs both local Puerto Rican and New York artisans and manufacturers in the production process.
Auralís SS11 collection is inspired by the theme ‘Urban Tropical’, an amalgamation of Puerto Rico, the Caribbean and New York n the 70’s. Her imagined scenario is a scene where a group of Salsa musicians and artists, circa 1978, found themselves stranded on an island. In her vision, Willie Colon and Halston venture into Culebra, a pristine untouched Caribbean paradise.
My favourite piece is this convertible jumpsuit. The two front pieces can be changed to wrap around into virtually any sort of shape. It can have either a 70’s or an early 90’s feel depending on how it’s worn. Love!
Stay tuned for more on the designers exhibiting at The Green Shows – New York Fashion Week: 12-14 September 2010 at the Metropolitan Pavilion.