ULTRA Woman is a new brand launched last season by four designers and thinkers from Kuala Lumpur, Malaysia and Shanghai, China. The collection is the first fashion venture of ‘We are Ultra,’ a collective of designers, thinkers and makers all grounded in the consciousness of their actions. The collective was started by Tengku Chanela Jamidah and Anita Hawkins in 2009 as a way to get the word out about sustainable living in Asia. They recruited innovative fashion designers, Tengku Syahmi and Jonathan Liang, shortly after a meeting at Chic Pop – Kuala Lumpur’s coolest street market.
With a strong mission for sustainability, the label employs and maintains close working relationships with artisans to craft each made-to-order piece. The team is also pioneering their innovative designs using materials such as recycled polyester, PET and leather as well as discarded tuxedos and eco-friendly materials such as Tencel and salmon-skin.
Inspired by the likes of Alexander Wang and Nicolas Ghesquiere, ULTRA will be the new staple for any minimalist fashionista. Think straight-legged trousers, simple angular cut-outs, tuxedo dresses, cropped cape jackets and body-con mini’s in shades of black and white. This is the epitome of high-fashion, luxury design and sustainable innovation. Rock chicks get on board!
Having just used Kickstarter to raise the funds to produce their next collection, ULTRA is planning to take Paris Fashion Week by storm. Next month, we expect to read loads of flattering reviews of their Paris exhibition. First, let’s see what they pull off for Colombo Fashion Week happening next week!